{"id":1732,"date":"2025-08-19T22:39:45","date_gmt":"2025-08-19T22:39:45","guid":{"rendered":"https:\/\/naujienaplius.lt\/index.php\/2025\/08\/19\/trecdalis-es-imoniu-reklamuoja-internete\/"},"modified":"2025-08-19T22:39:45","modified_gmt":"2025-08-19T22:39:45","slug":"trecdalis-es-imoniu-reklamuoja-internete","status":"publish","type":"post","link":"https:\/\/naujienaplius.lt\/index.php\/2025\/08\/19\/trecdalis-es-imoniu-reklamuoja-internete\/","title":{"rendered":"Tre\u010ddalis ES \u012fmoni\u0173 reklamuoja internete"},"content":{"rendered":"<p><\/p>\n<div id=\"mvp-content-main\">\n<p><strong><em>2024 m. 32,6% ES \u012fmoni\u0173 naudojo mokam\u0105 interneto reklam\u0105. Tarp 20 ES \u0161ali\u0173, turin\u010di\u0173 turim\u0173 duomen\u0173 apie 2024 m., Interneto reklama buvo naudojama daugiau nei 3 i\u0161 5 \u012fmoni\u0173 Maltoje (60,4%), o beveik pus\u0119 Suomijos \u012fmoni\u0173 (49,8%) ir Kipro (49,4%). Tuo pat metu tai buvo susij\u0119 su ma\u017eiau nei 25%Rumunijos \u012fmoni\u0173 (22,8%), Lenkija (23,2%) ir Portugalija (23,6%). <\/em><\/strong><\/p>\n<p><strong>Spustel\u0117kite, jei norite padidinti<\/strong><\/p>\n<p><strong>\u0160altinio duomen\u0173 rinkinys: ISOC_CISMT<\/strong><\/p>\n<p>Siekiant pritaikyti interneto reklam\u0105, galima naudoti skirtingus metodus. Populiariausias metodas yra informacijos naudojimas i\u0161 vartotoj\u0173 per\u017ei\u016br\u0173 turinio tinklalapiuose ar raktiniuose \u017eod\u017eiuose i\u0161 j\u0173 u\u017eklaus\u0173, kuris yra \u017einomas kaip<strong> Kontekstin\u0117 reklama<\/strong>. \u0160\u012f metod\u0105 naudoja 76,8% ES \u012fmoni\u0173, mokan\u010di\u0173 u\u017e interneto skelbimus. <\/p>\n<p>Tuo tarpu 44,3% \u012fdarbino<strong> geografinis nukreipimas<\/strong>strategija, kurioje naudojama geografin\u0117 informacija i\u0161 IP adres\u0173 ar tinklo informacijos, iki pritaikyto turinio, atsi\u017evelgiant \u012f vartotojo viet\u0105. Siekiant padidinto veiksmingumo, taikoma geografija gali b\u016bti derinama su kitais reklamos metodais, kad b\u016bt\u0173 galima geriau sudominti potencialius klientus.<\/p>\n<p><strong>Elgesio taikymas<\/strong>panaudota 41,6% \u012fmoni\u0173, mokan\u010di\u0173 u\u017e interneto skelbimus, naudoja ankstesn\u0117s vartotojo internetin\u0117s veiklos duomenis per slapukus, kad nustatyt\u0173 j\u0173 interesus ir nuostatas. \u0160ie duomenys leid\u017eia \u012fmon\u0117ms pritaikyti skelbimus, suderinant vartotojus su konkre\u010dia tiksline auditorija. <\/p>\n<p>Galiausiai, kiti tikslin\u0117s reklamos metodai buvo naudojami 45,3% \u012fmoni\u0173, mokan\u010di\u0173 u\u017e interneto skelbimus. <\/p>\n<p><span class=\"mvp-ad-label\">Skelbimas<\/span><\/p>\n<p><!-- Square Ad EuReporter --><\/p>\n<p><strong>Spustel\u0117kite, jei norite padidinti<\/strong><\/p>\n<p><strong>\u0160altinio duomen\u0173 rinkinys: ISOC_CISMT<\/strong> <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/naujienaplius.lt\/index.php\/2025\/08\/19\/trecdalis-es-imoniu-reklamuoja-internete\/#Noredami_gauti_daugiau_informacijos\" >Nor\u0117dami gauti daugiau informacijos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/naujienaplius.lt\/index.php\/2025\/08\/19\/trecdalis-es-imoniu-reklamuoja-internete\/#Metodines_pastabos\" >Metodin\u0117s pastabos<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noredami_gauti_daugiau_informacijos\"><\/span>Nor\u0117dami gauti daugiau informacijos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metodines_pastabos\"><\/span>Metodin\u0117s pastabos <span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Duomenys gaunami i\u0161 2024 m.<strong> ES apklausa d\u0117l IRT naudojimo ir elektronin\u0117s komercijos \u012fmon\u0117se <\/strong>ir nurodo \u012fmones, kuriose yra ma\u017eiausiai 10 darbuotoj\u0173 ar savaranki\u0161kai dirban\u010di\u0173 asmen\u0173 (klasifikuojami \u012f<strong> Statistin\u0117 ekonomin\u0117s veiklos klasifikacija Europos bendruomen\u0117je <\/strong>(NACE) 2 skyriai nuo C iki J, L iki N ir 95.1 grup\u0117).<\/li>\n<li>ES \u012fmon\u0117s: \u012fmon\u0117s, turin\u010dios ma\u017eiausiai 10 darbuotoj\u0173 ir savaranki\u0161kai dirban\u010di\u0173 asmen\u0173.<\/li>\n<li>Klausimai apie interneto reklam\u0105 buvo \u012ftraukti kaip neprivalomi 2024 m. Apklausoje; Tod\u0117l duomenys n\u0117ra prieinami visoms ES \u0161alims. <\/li>\n<li>Kategorija \u201eKiti tikslin\u0117s reklamos metodai\u201c rei\u0161kia mokam\u0173 skelbim\u0173 naudojim\u0105 rinkodaros prane\u0161im\u0173 pristatymui vartotojams, kuriems netaikoma kiti 3 min\u0117ti dinaminiai metodai (pvz., Reklamos, skirtos konkre\u010dioms svetain\u0117ms, turin\u010dioms skirtingas demografines savybes &#8211; pvz. arba \u017einomos asmenyb\u0117s (influenceriai)).<\/li>\n<\/ul>\n<p style=\"font-family: Oswald; text-transform: uppercase; padding-top: 7px; font-weight: 500;padding-right: 10px; margin-bottom: 5px !important;\">Pasidalykite \u0161iuo straipsniu:<\/p>\n<p><!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons above via filter on the_content --><!-- AddThis Share Buttons below via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p><script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=();t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)(0);\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '983499669057919');\n  fbq('track', 'PageView');\n<\/script><a href=\"https:\/\/www.eureporter.co\/internet-2\/2025\/08\/19\/a-third-of-eu-enterprises-advertise-online\/\"> Nuoroda \u012f informacijos \u0161altin\u012f <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024 m. 32,6% ES \u012fmoni\u0173 naudojo mokam\u0105 interneto reklam\u0105. Tarp 20 ES \u0161ali\u0173, turin\u010di\u0173 turim\u0173 duomen\u0173 apie 2024 m., Interneto&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1733,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[208],"tags":[3969,375,3970,3968],"class_list":["post-1732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zinios-is-europos","tag-imoniu","tag-internete","tag-reklamuoja","tag-trecdalis"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"2024 m. 32,6% ES \u012fmoni\u0173 naudojo mokam\u0105 interneto reklam\u0105. 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