{"id":78,"date":"2024-11-09T22:52:11","date_gmt":"2024-11-09T22:52:11","guid":{"rendered":"https:\/\/naujienaplius.lt\/index.php\/2024\/11\/09\/amazon-games-kalba-apie-ip-augimo-galimybes-penkioms-zaideju-kartoms\/"},"modified":"2024-11-09T22:52:11","modified_gmt":"2024-11-09T22:52:11","slug":"amazon-games-kalba-apie-ip-augimo-galimybes-penkioms-zaideju-kartoms","status":"publish","type":"post","link":"https:\/\/naujienaplius.lt\/index.php\/2024\/11\/09\/amazon-games-kalba-apie-ip-augimo-galimybes-penkioms-zaideju-kartoms\/","title":{"rendered":"\u201eAmazon Games\u201c kalba apie IP augimo galimybes penkioms \u017eaid\u0117j\u0173 kartoms"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>\u201eAmazon Games\u201c, \u201eAmazon\u201c \u017eaidim\u0173 leidybos ir k\u016brimo padalinio, tikslas yra tapti geriausiu pasaulin\u0117s klas\u0117s leid\u0117ju \u017eaidim\u0173 pramon\u0117je, sako Laura Naviaux Sturr, \u201eAmazon Games\u201c operacij\u0173 bendrov\u0117s GM. Studija iki \u0161iol i\u0161leido tris populiariausius titulus: \u201eNew World\u201c, \u201eLost Ark\u201c ir \u201eTrone and Liberty\u201c.<\/p>\n<p>\u201eGameBeat Next\u201c Naviaux Sturr kalb\u0117josi su Stanley Pierre-Louis, Pramog\u0173 programin\u0117s \u012frangos asociacijos (ESA) prezidentu ir generaliniu direktoriumi, apie b\u016bsim\u0105 studijos portfel\u012f ir b\u016bdus, kaip per ateinan\u010dius trejus metus jos investicijos atsiras. Tai apima tokius pavadinimus kaip b\u016bsimas veiksmo mu\u0161tyn\u0117s \u201eKing of Meat\u201c ir naujas bendradarbiavimas su \u201eMaverick Games\u201c kuriant b\u016bsim\u0105 naratyvin\u012f, atviro pasaulio vairavimo nuotyki\u0173 \u017eaidim\u0105, taip pat didel\u0117s investicijos \u012f IP, pvz., \u201eTomb Raider\u201c ir \u201eThe Lord of the Rings\u201c \u2013 ir ie\u0161ko i\u0161siver\u017eimo galimybi\u0173.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Finding New Growth Vectors: Extending IP to reach new audiences\" src=\"https:\/\/player.vimeo.com\/video\/1025301430?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/p>\n<\/figure>\n<p>\u201e\u0160iuo metu pramon\u0117 yra l\u016b\u017eio ta\u0161ke\u201c, &#8211; sak\u0117 ji. \u201eMes norime atlikti du ar tris didelius statymus per metus ir i\u0161siai\u0161kinti, kuriuos statymus galime surinkti keliais \u017eingsniais. M\u016bs\u0173 portfelio strategijoje mums reikia \u201eblue chips\u201c su dividendais, tam tikromis augimo galimyb\u0117mis ir varikliais, o tada imtis \u012fdomi\u0173 eksperimentini\u0173 statym\u0173. Jei pasuksite \u012f priek\u012f po 10 met\u0173, ko \u201eGen Alpha\u201c ir \u201eGen Z\u201c tikisi i\u0161 savo \u017eaidimo patirties?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Turinys:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/naujienaplius.lt\/index.php\/2024\/11\/09\/amazon-games-kalba-apie-ip-augimo-galimybes-penkioms-zaideju-kartoms\/#Augimo_generavimas_per_IP\" >Augimo generavimas per IP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/naujienaplius.lt\/index.php\/2024\/11\/09\/amazon-games-kalba-apie-ip-augimo-galimybes-penkioms-zaideju-kartoms\/#Demografija_poziuris_ir_IP\" >Demografija, po\u017ei\u016bris ir IP<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-generating-growth-through-ip\"><span class=\"ez-toc-section\" id=\"Augimo_generavimas_per_IP\"><\/span><strong>Augimo generavimas per IP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u017diniasklaidos gigantai, tokie kaip \u201eWarner\u201c, \u201eDisney\u201c ir net \u201eNetflix\u201c, mato didel\u0119 s\u0117km\u0119 i\u0161naudodami savo IP \u017einiasklaidos srautuose, ir tai yra didel\u0117 \u201eAmazon Games\u201c strategijos dalis. Jie visi augina IP, kad gal\u0117t\u0173 naudotis transmedija, taip pat pasinaudoja galimyb\u0117mis u\u017esitikrinti nusistov\u0117jusi\u0105 IP.<\/p>\n<p>\u201eDidelis IP visada bus svarbus, visada tur\u0117k su savimi \u0161i\u0105 nepaprast\u0105 fantazij\u0105\u201c, \u2013 sak\u0117 Naviaux Sturr. \u201eDidieji vaizdo \u017eaidim\u0173 pasaulio atstovai bando tuos komentarus i\u0161 interneto gelmi\u0173 paversti realiame gyvenime arba per filmus, televizij\u0105 ar pramog\u0173 parkus, pavyzd\u017eiui, tai, k\u0105 matote su vienu did\u017eiausi\u0173 vaizdo \u017eaidim\u0173 IP. Tai \u012fdomus vektorius ie\u0161kant naujo augimo.<\/p>\n<p>Besikurian\u010dio vaizdo \u017eaidimo IP k\u016brimo procese labai svarbu kruop\u0161tus planavimas, pvz., suteikti antriniams veik\u0117jams galimyb\u0119 kurti savo istorijas, apsvarstyti, k\u0105 gali reik\u0161ti prakart\u0117l\u0117, u\u017etikrinti, kad istorija gal\u0117t\u0173 \u012ftikinamai jud\u0117ti per vis\u0105 j\u016bs\u0173 pasaulio laiko juost\u0105 ir daugiau.  <\/p>\n<p>\u201eManau, kad k\u016br\u0117jai i\u0161 prad\u017ei\u0173 yra labai protingi ir strategi\u0161ki, labiau susij\u0119 su fran\u0161iz\u0117s planavimu. Pa\u017ei\u016br\u0117kite, kaip IP i\u0161randamas i\u0161 interneto kampeli\u0173\u201c, \u2013 sak\u0117 ji. \u201eJ\u016bs turite Alexa fond\u0105 kaip ankstyv\u0105 investavimo priemon\u0119\u201e Amazon \u201c. Investavome \u012f \u012fmon\u0119 pavadinimu Superplastic. Visa j\u0173 disertacija buvo tokia: kaip paimti \u201eUnreal\u201c ir \u0161i\u0105 visur paplitusi\u0105 technologij\u0105, kuri tikriausiai taps labai \u012fprasta, \u012fg\u016bd\u017ei\u0173 rinkin\u012f, kur\u012f turi daugelis k\u016br\u0117j\u0173, ir i\u0161rasti IP per socialin\u0119 \u017einiasklaid\u0105?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-demographics-attitudes-and-ip\"><span class=\"ez-toc-section\" id=\"Demografija_poziuris_ir_IP\"><\/span><strong>Demografija, po\u017ei\u016bris ir IP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0160i\u0173 met\u0173 ESA tyrime \u201eEsminiai faktai apie JAV vaizdo \u017eaidim\u0173 pramon\u0119\u201c jie pirm\u0105 kart\u0105 pa\u017evelg\u0117 \u012f \u201eGen Alpha\u201c \u017eaidimo dinamik\u0105 ir nustat\u0117, kad 79 % \u017eaid\u0117j\u0173 \u017eaid\u017eia vaizdo \u017eaidimus, o Z kartos skai\u010diai nedaug atsilieka \u2013 76 %. did\u017eiul\u0117 adresuojama rinka \u017emoni\u0173, kurie m\u0117gsta \u017eaidimus. Vidutinis \u017eaid\u0117j\u0173 am\u017eius ilgainiui did\u0117ja, o tai rodo, kad vis daugiau \u017emoni\u0173 \u017eaid\u017eia vis\u0105 gyvenim\u0105, \u017eaid\u017eia ne tik naujus \u017eaidimus, bet ir tuos, su kuriais u\u017eaugo. Naviaux Sturr sako, kad norint \u012ftraukti tuos vartotojus \u012f jiems patinkan\u010dio IP kelion\u0119, reikia tam tikros strategijos, kuri priklauso nuo fran\u0161iz\u0117s brandos, vartotoj\u0173 l\u016bkes\u010di\u0173 ir to, ko nori gerb\u0117jai.<\/p>\n<p>Naudojant ankstyvosios stadijos IP, yra daug daugiau lankstumo b\u016bd\u0173, kaip pl\u0117stis ir augti. Ta\u010diau tokie dideli IP tur\u0117tojai, kaip \u201eRoblox\u201c ir \u201eAmazon Games\u201c, kurie mato \u017eaid\u0117jus i\u0161 kartos \u012f kart\u0105, laukia sud\u0117ting\u0173 sprendim\u0173 d\u0117l to, kiek \u017eaid\u0117j\u0173 agent\u016brai leisite \u0161iai kartai tur\u0117ti savo IP.<\/p>\n<p>\u201e\u0160iuose vartotoj\u0173 sukurtuose pasauliuose mikrobendruomen\u0117s, \u017eaid\u017eian\u010dios su keliais \u017emon\u0117mis, \u017ei\u016bri vakar\u0117lius \u2013 jos tikisi tur\u0117ti skirtingus taisykli\u0173 rinkinius ir modifikuoti \u017eaidim\u0105 taip, kad tai atrodyt\u0173 labai \u0161iuolaiki\u0161kai, skland\u017eiai ir lengvai. \u2013 pasak\u0117 ji. \u201eDaugumai j\u0173 bendras vardiklis yra tai, kad jie yra prisijung\u0119, jie \u017eaid\u017eia labai socialiai ir paprastai konkurencingai, ir tam tikra PvP forma (\u017eaid\u0117jas prie\u0161 \u017eaid\u0117j\u0105). Mano asmeninis \u012fsitikinimas, kad tai i\u0161liks j\u0173 l\u016bkes\u010diai po 10, 20, 30 met\u0173.<\/p>\n<p>Ta\u010diau ji atkreipia d\u0117mes\u012f \u012f kit\u0105 statistik\u0105, pavyzd\u017eiui, 53 % \u017eaid\u0117j\u0173, kurie nori vieno \u017eaid\u0117jo patirties. Kreipdamiesi \u012f \u0161iuos vartotojus, k\u016br\u0117jai tur\u0117s mesti i\u0161\u0161\u016bk\u012f taisykl\u0117ms: ar kiekvienas vieno \u017eaid\u0117jo \u017eaidimas turi trukti 30 valand\u0173, ar tur\u0117ti vien\u0105 pabaig\u0105 ir pan., ir kaip \u0161ie \u017eaidimai atrodys ateityje?<\/p>\n<p>\u201eM\u016bs\u0173 kapitalas visada yra ilgalaik\u0117s vert\u0117s k\u016brimas\u201c, \u2013 sak\u0117 Naviaux Sturr. \u201eMes laikom\u0117s tokio ilgo po\u017ei\u016brio kurdami \u0161ias istorijas, persona\u017eus ir pasakojimus, leisdami jiems patekti \u012f \u0161ias \u012fvairias erdves, nesvarbu, ar per transmedij\u0105, ar per pat\u012f \u017eaidim\u0105, ir pasakodami naujas istorijas, kuri\u0173 kitaip neb\u016bt\u0173 buv\u0119.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/venturebeat.com\/games\/amazon-games-talks-ip-growth-opportunities-across-five-generations-of-gamers\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eAmazon Games\u201c, \u201eAmazon\u201c \u017eaidim\u0173 leidybos ir k\u016brimo padalinio, tikslas yra tapti geriausiu pasaulin\u0117s klas\u0117s leid\u0117ju \u017eaidim\u0173 pramon\u0117je, sako Laura Naviaux&hellip;<\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[167],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/naujienaplius.lt\/index.php\/wp-json\/wp\/v2\/posts\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naujienaplius.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naujienaplius.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naujienaplius.lt\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naujienaplius.lt\/index.php\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":0,"href":"https:\/\/naujienaplius.lt\/index.php\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naujienaplius.lt\/index.php\/wp-json\/wp\/v2\/media\/79"}],"wp:attachment":[{"href":"https:\/\/naujienaplius.lt\/index.php\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naujienaplius.lt\/index.php\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naujienaplius.lt\/index.php\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}